Momo Homes Marketing Design
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Ethnographic research, qualitative data analysis, qualitative data synthesis, persona development, market research, competitor analysis, and marketing strategy
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Process flows, multidisciplinary communication (general contracting, project management, sales, and marketing), pitch deck design (Figma), and client-facing information graphics
When my solar sales team transitioned into a home-kit startup, I began consulting with clients and noticed an opportunity to make their experience even smoother. Many of their most common questions weren’t yet reflected on the website, which meant they often reached out directly for clarification. I saw this as a chance to strengthen our internal alignment and support both clients and team members more effectively.
I set out to build a clearer, more connected flow of information between clients, sales, and marketing. I created a shared FAQ and insights document for the sales team to log recurring themes, which helped us better understand client needs in real time. From there, I synthesized the qualitative data, identified information gaps, and collaborated with the marketing team to guide how content was structured in our materials. Using my blend of qualitative analysis and Figma design skills, I produced updated client-facing resources and contributed to new webpages for the Momo Homes website, creating a more cohesive, user-friendly experience overall.
Who I Worked With
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General Contracting
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Project Management
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Sales
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Marketing
Showing My Work
This high-level process flowchart became an evolving foundation of my work. I updated it continuously as internal workflows shifted or new information emerged that could affect client interactions. In a growing startup environment, maintaining a clear, accurate process felt essential, both for ensuring a consistent client experience and for supporting new team members with reliable training materials.
The Client Pitch Deck
After meeting with a few dozen clients, I anticipated the same three questions on nearly every call:
What do your homes include?
What do I need to provide?
How much do your homes cost?
The solution was straightforward: consolidate these answers into a clear, client-friendly pitch deck that could be shared before consultations. This allowed clients to come in already grounded in the essentials, freeing up meeting time for deeper, more meaningful questions and a more productive conversation overall. This would eventually lead to uncovering a deeper level of FAQs!
Persona Development
During sales consultations, I had the chance to learn what motivated different clients and what they valued most. Since creating personas had been a core part of my previous project work, I saw an opportunity to apply the same approach at Momo Homes.
I developed a set of buyer personas informed by patterns from my consultations and supported by secondary market research. We found moving forward that everyone we met with aligned strongly with at least one of these persona profiles.
This chart became a helpful reference for both sales and marketing, guiding conversations and shaping materials for prospective buyers.
Comparison Chart
I noticed early on that nearly every serious buyer was also evaluating at least one other option for buying a home. That level of due diligence makes perfect sense. Purchasing a home is a major commitment, and people want to feel confident that they understand their options.
With that in mind, I saw an opportunity to help potential buyers more easily navigate those comparisons. Rather than positioning Momo Homes against any specific competitor, my goal was to create a simple, high-level resource that highlighted what makes each type of home solution unique, including ours.
The resulting comparison chart was designed to give prospects a clear, digestible overview of how Momo Homes stacks up against the types of alternative home products and building approaches that they most commonly mentioned. It became a tool for both sales and marketing to use in conversations, presentations, and follow-up materials to help people make informed decisions. It’s also on the roster to be adapted to the website.
